Like fiddleheads in soggy woods, spring in Maine also brings
a fresh crop of roadside signs advertising home businesses.
Small stands selling cucumbers, squash and corn on the honor
system have been around for years, but lately the proliferation of at-home
professions has branched out and now often takes on a decidedly high-tech or
mechanical spin.
What is more amazing, though, than even the fact of how many
people have little businesses on the side is the combination of skills these
roadside signs betray.
Near Norway, Maine, a while back I saw a sign offering “Live
bait, worms, computer service.”
You have to wonder if one day some old fisherman came in,
noted the night crawlers he used the week before had caught a wicked “keepah”
togue, and matter-of-factly asked the proprietor if he thought he could do
anything with a balky 340ZX 50 terrabyte hard drive.
Recently I saw a sign advertising “Small Engine Repair —
taxes done.”
In Gardiner, a fellow just opened up a hair salon/television
repair shop. I guess the idea there is to tinker with the set and get a wicked
shock off the transformer which causes the hair to stand right on end, making
it easier to cut.
The hair angle has repeated itself in Ellsworth where a salon
in the Mill Mall notes it has 14 chairs and is also a dry cleaning drop-off.
Make sure when they ask if you want any conditioner that you read the label
carefully.
Down East off Route 1, I once spied a sign looking for
customers interested in “DVD movies/slab bacon.”
They have probably branched out into popcorn and farm fresh
eggs, toast and automatic transmission repair by now for all I know.
In addition to the above, you often see the words, “custom
sawing, doll hospital, llama wool, small engines fixed, worms, bait, crawlers,
piglets, chickens, rabbits, goats milk, gardens tilled, fresh cheese and palms
read, all in league with the word, “crafts.”
I have yet to fully understand exactly what “crafts” are
except I know it often involves beads, yarn, gallons of white glue and
ridiculously long hours on the part of someone who doesn’t get cable.
I don’t know why “crafts” always seem to be sold out of
converted garages. No doubt the person responsible started out simply with a
sign at the end of his or her driveway advertising “Poodle grooming/garages
converted to ‘crafts’ shops.”
The signs, themselves, reveal a lot about the proprietor.
The neater and more cleanly lettered the sign, the older the proprietor.
The absolutely neatest ones are those of the retired guys
who sell “camp wood.” Lumber at the home center isn’t stacked as straight as
the neatly-tied $3 bundles of firewood set out to the side of the road by a
retired guy. The best examples of this can be seen right here on Mount Desert
Island in the displays put out seasonally by members of the Otter Creek Camp
Wood Cartel. They may protest, but I don’t think it is any accident that
everyone there charges exactly the same. In such a competitive environment,
neat stacking becomes the only way for the consumer to differentiate between
suppliers.
The whole roadside sign practice is reminiscent of the humor
shown by the first convenience stores that innocently advertised “Eat here, get
gas.”
The Hulls Cove General Store in Bar Harbor honors this fine
roadside tradition with clever slogans that change each week.
Some of my favorites include “Summer people, some are not” and
the Fourth of July standby, “Welcome to Lubec, maps inside.”
During the controversy over whether tourists were welcome in
Mount Desert, the sign suggested “Be sure to visit Northeast Harbor.”
The truth is that home business roadside signs are testimony
to the fact that Mainers are in general an industrious lot and that most folks,
particularly in rural areas, just can’t get by on what they make in a 40-hour
work week alone.
I think to be really successful, some backyard
businessperson might try a new combination for which there should be a huge
market. All they have to do is put a small sign out by the road advertising
“lawn mowers fixed, crafts, taxes done, roadside signs painted - while you wait.”
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